You'll work directly with me.
I work with B2B SaaS companies and specialized professional services firms where buyers need to understand both the offering and the business case behind it.
I can work alongside a marketing leader, collaborate with product and sales teams, or help managing partners turn practice priorities into marketing work. I'll be clear about the assignments I own and the input I need from your experts.
That might mean writing a product or practice page, building a campaign, improving a lead workflow, or taking on fractional leadership. AI can support research and production, with human judgment and review built into the work.
I've worked on both the direction and the delivery.
My experience includes B2B strategy, positioning, digital marketing, integrated campaigns, and lead generation. I've led teams, managed budgets and agency relationships, and worked with executives and sales leaders to connect marketing priorities with business needs.
That combination matters when a recommendation has to survive a full calendar, limited resources, and competing requests. I can look at the larger issue and understand the practical work required to address it.
I've also taught public relations and advertising at the collegiate level. Teaching has shaped how I explain decisions, coach marketers, and help teams apply what they've learned. I want the people I work with to understand the reasoning behind the work and feel more capable of carrying it forward.
Independent by design
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Candice H.
Founder, AtLasta Consulting
Good advice should hold up when the work begins
I've spent nearly two decades in B2B marketing, setting strategy, leading teams, and doing the work that turns a plan into something buyers actually see.
I created AtLasta to give growing companies access to that experience when they need help making decisions and carrying them through.
Sometimes that's a positioning question or a go-to-market plan. Sometimes it's a leadership gap. Sometimes the plan is already sound and the team needs someone who can take on the work. Those are different assignments, and I approach them that way.
At last, you've found a partner who helps bring clarity to complexity.
20+ years of experience • B2B SaaS • Professional Services • Demand Generation • Marketing Operations • AI Strategy
